Location, location, location. Real estate professionals have been touting this mantra for years.
Now the phrase is taking on new meaning in the world of online search. That’s because Google uses your location information to help determine whether your business will show up in its local pack, which are search results based on the searcher’s location.
Today, showing up in the local pack is more important and maybe more challenging than ever. Last summer the search engine giant made significant changes to the local pack, which included showing only three results instead of seven. Despite the narrower playing field, appearing in the local pack is important for businesses that want to stay relevant in the local search.
Like any business, you want potential customers who are searching online to find you quickly and easily. According to Yext, several studies show that users focus their attention in three areas: near the top of the page, local search results, and the first organic search result. Organic search listings receive more than 90% of the clicks, with users favoring local search results the most.
If people are using Google to find you, then it’s important to make sure your location information is complete and current. Fortunately, you can use a location information platform to take control of how your business listing appears online. This makes it possible to update key information about your location, such as changes in your operating hours, and it allows you to make sure that everything is consistent across multiple locations.
Business owners can—and should—control how their location information appears online. It’s all about making it easy for potential customers to find you.