What’s a top Google ranking made of? Here are the 9 factor that make all the difference.
Luckily, SEO (Search Engine Optimization) is not about getting every tiny thing right it is about getting your priorities right. Below, we have put up a list of top 9 rankings Secrets, based on the industry studies by searchengineland. Read on to find what they are, and how to optimize your website for each.
An incoming hyperlink from one web page to another website. The more Backlinks you have pointing back to your site, the more popular it will be
Surprise, surprise, right? In 2017, Backlinks continue to be the strongest indication of authority to Google. Let’s look at the things that can make or break yours.
From the Google user guide: Link Score is a grade for each network calculated by its signal strength, channel power and number of networks competing for airtime. The closer Link Score is to 100 the better.
Anchor text relevance (but not too much of it)
Anchor text is the clickable text in a hyperlink. SEO (Search Engine Optimization) best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code
- Keyword usage
Technical SEO (Search Engine Optimization)
In this case, technical SEO (Search Engine Optimization) just refers to any SEO (Search Engine Optimization) work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.
Page speed is often confused with site speed which is actually the page speed for a sample of page views on a site. Page speed can be described in either page load time the time it takes to fully display the content on a specific page or time to first byte how long it takes for your browser to receive the first byte of information from the web server.
No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better.
Perform a mobile website speed test with the Test My Site tool and receive recommendations for improving website performance across all devices.
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Click-through rate (CTR)
The percentage of people visiting a web page who access a hypertext link to a particular advertisement.
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