Which keyword to Choose in Google Keyword Planner Medium or High?
If you want to Get Rankings you can go for low competitive, and if you are looking for business then get the high competitive and good searchable keywords. Start working with medium keywords first. It may help you get optimization for high keywords as well.
If you are new then you should go for low competition keywords and target long tail keywords and if you have money to spend in purchasing high DA PA TF back-links then go for medium competition keywords and for high you need to spend lots of money for back-links.
Choose every relevant or important keyword to track website performance.
And there is another point you should be clear at, the competition you are searching in keyword planner is only for paid campaigns. You cannot consider this as organic competition. For the organic competition you have to look check no of indexed pages in google search.
And final thought, If you want business you have to work on Popular and searchable keywords.
If you have any question you can feel free to ask
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